The Business of Show Business

The Business of Show Business by Gail Plummer. Published by Harper & Row, New York, NY, 1961. 1st Stated Edition. Hardbound, no DJ. Size 8vo (up to 9-1/2'' tall). Condition: Good. Orig owners name in ink inside back cover. Front cover bottom edge water marked, content not affected. Front end paper parted top spine edge down 2in. Some pencil notes. 238 Pgs. LCCN 61-7923. Contents include: Part 1 Before the Show: Selecting a play; Budgets; Selecting dates; Ordering ticket; The box office; Selling the show with direct mail, newspaper adds and 7 other tested advertising medias; and Preparation of the printed program. Part 2 During the Show: How to meet, greet, and treat the public, How to utilize reviews and public opinion; Legal issues; Helpful books and periodicals; and Money-saving devises. Part 3 After the Show: Bookkeeping, How to keep interesting and useful records; and The roundup. The appendix has sample By-Laws and Constitutions for the organization of a Theater Group. Description text copyright 2007 BooksForComfort. Item ID 13232.