Advertising In America, The First 200 Years

Advertising In America, The First 200 Years published by Harry N Abrams Inc, New York, NY, 1990. 1st Edition. Hardbound, Paper DJ. Folio (up to 15'' tall). Condition: Fine in Good DJ. 288 Pgs. ISBN 0810911876. LCCN 90-130. By Charles Goodrum and Helen Dalrymple. The text and illustrations of this absorbing and entertaining book offer greater insights into the social and economic life of America since 17489 than a whole shelf of conventional histories. Here we see how we spent our money; what our fantasies, desires, fears, and needs have been; how advertising taught us about new technologies; and which products and trends lasted and which haven't. In fact, this book is unmatched as a window on two centuries of American life. 566 illustrations, including 204 plates in full color. Description text copyright 2006 BooksForComfort. Item ID 11327.