Advertising Handbook

Advertising Handbook published by Prentice-Hall Inc, New York, NY, 1950. 1st Edition. Hardbound, no DJ. Size 8vo (up to 9-1/2'' tall). Condition: Nr Fine. 1015 Pgs. Edited by Roger Barton, Editor, Advertising Agency Magazine, Lecturer in Advertising, Columbia Univ, Contributor on Advertising, Encyclopedia Britannica. This handbook is designed to be used by all who are concerned with advertising, beginners as well as veterans. For both, the book offers authoritative yet simple treatments of the main aspects of advertising. Illustrated. Description text copyright 2001 BooksForComfort. Item ID 4341.