Southwest Passage

Southwest Passage: The Inside Story of Southwest Airlines' Formative Years by Lamar Muse. Published by Eakin Press, Austin, TX, 2002. 1st Signed Edition1st Printing. Hardbound, Paper DJ. Size 8vo (up to 9-1/2'' tall). Condition: Fine in Good DJ. Inscribed by author on half-title page: To: Bob - Enjoy! Lamar Muse. 245 Pgs. ISBN 1571687904. LCCN 2002015315. When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn't last more than ninety days. Some 32 years later, Southwest is the beleaguered airline Industry's only profitable major company. Southwest's founding president and CEO (1970-78), author Lamar Muse, offers a definitive account of the airline's scrappy beginning. The principles and practices that assured the company's success were, largely, Muse's own. Those same winning strategies continue to sustain the company through the market's ups and downs. The author delivers plain facts and informed opinions that replace convoluted outsider accounts of the company's history. For anyone wondering how the air Industry can renew itself, how Southwest achieved its dominance, or how business really works, this unique story has the answers. Description text copyright 2010 BooksForComfort. Item ID 23484.