Border Radio

Border Radio published by University of Texas, Austin, TX, 2002. 1st Edition. Paperback. Size 8vo (up to 9-1/2'' tall). Condition: As New. Sealed in original wraps. 360 Pgs. ISBN 0292725353. Quacks, Yodelers, Pitchmen, Psychics, and other amazing Broadcasters of the American airwaves. By Gene Fowler and Bill Crawford. Foreword by Wolfman Jack. This book traces the eventful history of border radio from its founding in the 1930s by ''goat-gland doctor'' J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs. Description text copyright 2007 BooksForComfort. Item ID 12509.